Public Relations is as an intrinsic part of the marketing strategy, not separate to it. It functions very differently to marketing activities but essentially it is there to enhancing an organisation’s reputation, increase its visibility and strengthen relationships between the organisations and the people that ensure they stay in business.
PR v MR – what’s the difference?
Public Relations (PR)
Public Relations is the art of connecting and communicating with all of the various publics with whom an organisation may have a relationship for example:, customers, suppliers industry bodies, investors, shareholders, employees, communities, the general public, members & donors (in the case of charities) and the media.
PR activities can include:
Endorsements or sponsorships
Media Relations (MR)
Media Relations is the interaction with reporters, journalists and editors to communicate your organisation’s newsworthy messages, stories and information. These are shares with your target audiences in print (newspapers, magazines and trade journals), radio, television and online through news sites, forums and online influencers.
Media Relations is part of Public Relations in the same way that, say, advertising is part of the marketing function. It is a powerful and cost effective way to reach your clients and prospective clients.
Plug and Tap’s team of skilled copy-writers deliver effective online and offline communications. As well as covering your latest news stories we’re proactive – generating feature articles which capture journalists’ attention for publication in regional and national newspapers, magazines, specialist trade press and by the advisory bodies. Our close relationship with BBC and commercial radio gives our clients the facility to become involved in discussions and comment on matters relevant to their sector. We spend time understanding our clients’ communications aims, its business ethos and its tone of voice. Coupled with our extensive knowledge of the media and how it operates this means that we deliver your company’s messages in the right style, the right language and at the right time.
If you would like advice about the most appropriate communications strategy for your business we offer free 1-hour consultation. This not only helps you discover how you can benefit from our services, it ensures there is an appropriate fit between you and us.
Contact Helen Robson or Katie Awdas on 01765 609167 or by email to arrange your free, no obligation consultation.